Every batch of Panvera American ginseng begins in Wisconsin before making its journey to Australia. From the growing region and the people behind the harvest to the finished product in your hands, knowing where your ginseng comes from matters.

The Wisconsin Growing Region

Marathon County, Wisconsin, has a long history of American ginseng cultivation. Its growing conditions, combined with generations of specialised knowledge, have helped establish the region as one of the world's most recognised centres for cultivated Panax quinquefolius.

For over a century, growers in this region have developed expertise in cultivating, harvesting and preparing American ginseng for markets around the world.

Our Source: Dairyland Ginseng Farm

Panvera works directly with Dairyland Ginseng Farm in Wisconsin, giving us a clear connection to the source of our ginseng.

Rather than simply knowing the country of origin, we know the growing region and the farm behind the product. This direct sourcing relationship is an important part of our commitment to transparency and traceability.

From Harvest to Panvera

American ginseng takes several years to grow before the roots are harvested. After harvesting, the roots are carefully cleaned and dried before being prepared into different forms, including slices and powder.

From Wisconsin, the finished ginseng makes its journey to Australia, where it is brought to customers through Panvera.

Why Traceability Matters

When buying ginseng, the name on the label does not always tell the full story.

Knowing the botanical species, growing region and source gives you a clearer understanding of what you are purchasing. For us, traceability is about being transparent about the journey behind every product—from Wisconsin soil to your hands.